SARASOTA, Fla., Jan. 11, 2026 –
Trump Media and Technology Group said it plans to distribute a new digital token to DJT shareholders, one token per whole share, as bitcoin traded near $90,500 and markets kept one eye on U.S. crypto policy.
In plain terms, Trump Media is promising a shareholder-only token tied to its apps and services, with distribution handled through Crypto.com and the Cronos blockchain, based on a Dec. 31 company statement.
Trump Media said token holders could receive periodic rewards, including benefits or discounts tied to products such as Truth Social and Truth+, and it referenced Truth Predict as another potential venue for perks. The company said further details on the distribution would follow in the new year.
DJT closed at $13.24 on Dec. 31 versus $12.57 the prior session, a gain of about 5% on roughly 25.1 million shares of volume, according to Stooq’s historical data. Over the past year, DJT fell from a $31.86 close on Jan. 31, 2025 to $14.41 on Jan. 9, 2026, a drop of about 55%, the same dataset showed. On-chain data from the DefiLlama chains API showed Cronos at about $384 million in total value locked.
In the Dec. 31 press release, Trump Media said the tokens “may not be transferable and cannot be exchanged for cash,” and that eligibility would be limited to “ultimate beneficial owners” of DJT shares on a record date.
The planned token is the latest step in a Trump Media push that has leaned on “crypto capital” framing in Washington, a theme we covered in Trump Promised Crypto Rules in 2025. The company also said in an Aug. 26 statement that it signed agreements with Crypto.com tied to a rewards system for Truth Social and Truth+ that uses Crypto.com wallet infrastructure and Cronos as the utility token, according to a separate GlobeNewswire release.
The structure matters because a non-tradable token changes the operational work more than it changes market supply, shifting the focus to record-date mechanics, custody, and what counts as a reward under U.S. rules.
Trump Media token distribution terms for DJT shareholders
Trump Media said the planned distribution is based on “ultimate beneficial owners,” which is the person or entity that really owns the shares, not the broker or an intermediary holding them in street name.
That detail can decide who gets the token when shares are held through a brokerage account, when shares are on loan, or when investors hold exposure through other products. Trump Media said borrowers would not be eligible.
The company also referenced eligibility as of “record date(s).” In equities, a record date is the cutoff used to determine who is entitled to a dividend or similar benefit, and it can matter for traders rotating in and out around corporate actions.
The company also said tokens would not, by themselves, represent an ownership interest in Trump Media or any other entity. That language is aimed at a familiar U.S. question for token launches, whether the token looks like an investment product or a rewards instrument.
Investors also face a practical constraint: Trump Media said the distribution is one token per whole share. That means fractional-share holders may receive fewer tokens than their economic exposure to DJT.
Cronos blockchain and Crypto.com partnership details
Trump Media said Crypto.com will be the distribution partner and that the rollout is expected to use the Cronos blockchain. For most readers, that means the token would exist on a public chain with its own transaction history, even if the token itself cannot be freely moved.
Trump Media’s statement points to Crypto.com for distribution and custody workflows and to Cronos as the underlying network rail.
In crypto market terms, Cronos is the network associated with the CRO token, and DefiLlama’s chain list tags Cronos with CRO as its token symbol. That linkage is part of why some traders watch Cronos activity when Trump Media points product plans at the chain.
Cronos is also a DeFi chain, which is one reason TVL data is often used as a quick activity check, even though it does not measure users of Truth Social or a rewards program. DefiLlama’s chain data puts Cronos in the hundreds of millions of dollars of TVL at present.
A “non-transferable” token is closer to a digital badge or points ledger than a coin that can be sent to an exchange. It can still raise compliance questions, since distribution may require identity checks and broker coordination, and some investors may treat it as a reportable asset for taxes even if there is no cash value.
What markets watch next for the DJT token rollout
Trump Media said more details would come in the new year. It was not immediately clear what the token will be called, what the record date will be, whether brokers will support automatic delivery, or what the reward schedule will look like beyond general references to periodic benefits. Investors are also likely to watch for any follow-on disclosures that clarify how the token program is structured under U.S. rules, especially as policymakers debate where the SEC and CFTC lines should sit, a topic we break down in US Crypto Regulation 2026: SEC, CFTC, Stablecoins, Taxes.
For now, the key unknowns are mechanical: the record date, the claim path, and the limits on transfer, since those determine whether the token functions like a loyalty perk inside a custodial wallet or a standalone crypto asset users can actually control.
Primary sources and further reading
| Source | Title |
|---|---|
| | Trump Media: Dec. 31, 2025 token distribution press release (GlobeNewswire) |
| | Trump Media: Aug. 26, 2025 Crypto.com partnership press release (GlobeNewswire) |
| | Stooq: DJT historical daily prices (CSV) |
| | DefiLlama API: chain TVL list (Cronos) |
Fact-checked by: Daily Crypto Briefs Fact-Check Desk
Frequently Asked Questions
Is Trump Media’s DJT shareholder token a tradable coin?
Not necessarily. Trump Media said the token may not be transferable and cannot be exchanged for cash.
Who is eligible for the Trump Media token distribution?
Trump Media said eligibility is tied to the ultimate beneficial owner of DJT shares as of a record date and that borrowers of shares would not be eligible.
How many tokens will DJT shareholders receive?
Trump Media said each eligible holder would receive one token per whole share of DJT. It was not immediately clear how fractional-share positions would be handled.
What is Cronos and what role does Crypto.com play?
Trump Media said the distribution is expected to use Crypto.com’s technology and the Cronos blockchain. Crypto.com is a crypto platform, and Cronos is a public blockchain network associated with the CRO token.
Does the DJT token represent equity or voting rights in Trump Media?
Trump Media said the token is not expected to represent an ownership interest in Trump Media or any other entity.